Appalachian Baby Design
Appalachian Baby Design specializes in organic cotton yarns and DIY knitting and crochet kits. I was responsible for the information architecture, UX/UI design, and full Shopify build of their eCommerce platform.
The Work
The goal was to create a seamless and inviting shopping experience that reflects the brand’s soft, handcrafted aesthetic while ensuring effortless navigation for both beginner and experienced crafters. The final design prioritizes clarity, warmth, and usability, making it easy for customers to browse patterns, kits, and collections while reinforcing the brand’s commitment to authenticity.
